An Approach of Personalization for Electronic Commerce Websites Based on Ontology
نویسندگان
چکیده
Aiming at the limitations of traditional personalization approaches, this article analyzes the approach based on ontology, and proposes its practical method. This approach retains the relationships both between attributes of concepts and between concepts, providing more flexibility in matching usage profiles with current user session, which can improve the precision and coverage of the recommendation sets for personalization.
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تاریخ انتشار 2007